Air Jordan XII ‘Playoffs’ Will Be Nike’s First ‘Twitter RSVP’ Release

April 19, 2012 BY

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Nike will officially launch its Twitter RSVP release system to coincide with this Saturday’s release of the Air Jordan XII ‘Playoffs’. The ‘Twitter RSVP’ system only applies to the in-store releases of its 24 Nike retail locations and will not affect the online release that is currently scheduled for Friday at midnight EST (technically Saturday morning). It is likely that Nike will reserve the Twitter RSVP to big-ticket items such as Air Jordan Retro releases, high-profile Nike Sportswear releases (Foamposites), and other Nike Basketball releases such as the upcoming Elite collection. To address another concerns, you will indeed be able to send a Direct Message to the Nike Twitter handles, as they are Verified and don’t need to be following you in order for a DM to be sent. Be on the lookout for the RSVP today – full instructions are just below (or click here).

Air Jordan XII ‘Playoffs’
Black/White-True Red
130690-001
04/21/2012
$160.00

NIKE STORE LAUNCHES – TWITTER RSVP

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
  • Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
    1. The product-specific #tag tweeted by the store
    2. The last 4 digits of your State/Passport/Military/School ID number
    3. Your shoe size (limit one).
  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size.  Shoes will be awarded on a “first respond, first serve” basis.
  • Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

  • Store Tweet:
    Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
  • Consumer Response (DM):
    #Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

  • One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
  • Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
  • Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
  • Resell or trade of Twitter RSVP confirmation is prohibited.
  • Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
  • Lines will not be allowed to form outside the store for this release.
  • Launch process is always subject to change at any time at the discretion of Nike, Inc.

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account:

Store Name City State Twitter Handle
NIKETOWN Boston Boston Massachusetts @NikeBoston
NIKETOWN Chicago Chicago Illinois @NikeChicago  
Nike Dallas Dallas Texas @NikeDallas
Nike Las Vegas Las Vegas Nevada @NikeLasVegas
NIKETOWN Los Angeles Beverly Hills California @NikeLA 
Nike Mall of America Bloomington Minnesota @NikeMallAmerica
NIKETOWN New York New York New York @NikeNYC 
Nike Portland Portland Oregon @NikePortland
Nike Roosevelt Field Garden City New York @NikeRooseveltFD
NIKETOWN San Francisco San Francisco California @NikeSF 
Nike Santa Monica Santa Monica California @NikeSantaMonica
Nike Scottsdale Scottsdale Arizona @NikeScottsdale
NIKETOWN Seattle Seattle Washington @NikeSeattle 
Nike Running Bay Street Emeryville California @NikeBayStreet 
Nike Running Eugene Eugene Oregon @NikeEugene
Nike Running Fashion Island Newport Beach California @NikeFashionIsl
Nike Running Fashion Valley San Diego California @NikeFashionVal
Nike Running The Grove Los Angeles California @NikeTheGrove
Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare
Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza
Nike Running Stanford Palo Alto California @NikeStanford 
Nike Running Westchester White Plains New York @NikeWestchester
Nike Running Westfarms Farmington Connecticut @NikeWestfarms
Nike Running Westport Wesport Connecticut @NikeWestport
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