Rick Ross for Reebok

“I’m the biggest boss in the business: Ricky Rozay, aka Rick Ross.”

There aren’t too many rappers on this planet that can rival the empire built by Miami’s William Roberts, and just like the Bawse’s epic single “Hustlin'” says, he’s been working to expand his reach every single day. Ross’ MMG label has the sneaker game on lock with notable sn’eads Wale and Stalley consistently running ahead of the pack, and now Rick’s own partnership with RBK continues to expand their influence. In three videos you’ll see in full after the jump, Rick Ross discusses the concept of ‘classic’ in relation to his life as well as his partnership with RBK, so check them out and let us know what you’d like to see from a Swizz Beatz x Rick Ross teamup.