Nike House Of Innovation at Selfridges

In 2012, Nike Training explored uncharted territory, connecting proven methods with the digital realm and elevating performance to new heights. Nike has opened up a futuristic retail space called the Nike House of Innovation at Selfridges at Nike Oxford Street in London, allowing patrons to test out the latest Nike+ gear and purchase limited edition gear. In addition to the Nike+ FuelBand and Lunar Training footwear, those who visit the space will also have the opportunity to get their hands on the Nike Sportswear NSW Pinnacle Collection, Federation Uniforms, and the new Nike Flyknit footwear. Check out a video recap of the launch party as well as some visuals of the retail space below, and if you’re in the area, you have until August 12th to check it out!