344060

Jordan Brand #RiseAbove: This Is Where It Starts

Jordan Brand #RiseAbove: This Is Where It Starts

Jordan This Is Where It Starts

At what point in their lives did Michael Jordan, Dwyane Wade, Carmelo Anthony, and Chris Paul begin their quest for greatness? It didn’t happen randomly, nor were they handed stardom on a silver platter. It started at a young age and blossomed with commitment, hard work, and an unmatched work ethic that brought them from the local playgrounds to the world’s biggest stages. Jordan Brand presents its latest #RiseAbove installment with “This Is Where it Starts”, a fictional yet historically accurate story that follows two young talents from opposite ends of the world to their eventual clash; it’s the spirit of competition that urges them to improve every aspect of their game – an endless game of one-upsmanship that culminates in battle at a future Olympics showdown, so check out the full video below and let us know who you think wins the final battle at the end.

https://www.youtube.com/watch?v=VJ9fi3UkNbg

Latest News

Closed Mesh Adds Durability To This Nike Vomero 5 "Blue Void"

Nike gave the Vomero 5 year-round appeal by debuting a new rugged spinoff called the Vomero 5 Roam a few years back, a tougher take...

by Andrew Rizzo 11 hours
491

The Jordan Trunner LX Adds Grind Soles To This "Light Iron Ore" Edition

Leveraging Jalen Hurts’ star power and hosting a wide-ranging NYC activation surrounding the all-new Trunner O/S let the retro runner take the spotlight as Mike’s...

by Matt Varga 13 hours
506

The Nike Zoom Vomero 5 Issues A Stark "Black/Cream II"

The Nike Zoom Vomero 5 is unstoppable at this point. Though the Swoosh has issued additional members of the throwback runner category like the Air...

by Matt Varga 15 hours
354