Aaron Hope 
New Balance has really come into its own in the sneakerhead set, evolving from a brand that has remained a performance leader and always commanded a small army of hardcore devotees, into an elite collaborative partner capable of producing year-end ‘Best Of…’ list material. Their latest teamup isn’t a particular sneaker per se, but rather, a look into the brand’s immediate future and a collection of writings contributed by some of Japan’s foremost NB fans. The New Balance brand book by Houyhnhnm offers a preview of the FW12 lineup alongside 20 writeups from New Bal lovers from brands like United Arrows, nonnative and HECTIC. You can see a few pages after the jump, then grab your own copy for the 990￥ price that mirrors the front cover’s featured model.
