September 27, 2012 BY John Kim
What exactly is a hypebeast? It’s a term that’s been around for over a decade and happens to be the name of a well-respected urban culture/streetwear e-publication, but it isn’t necessarily used as a term of endearment. If anyone can remember those ‘hypebeast’ drawings from 2004 and beyond (an annual piece-by-piece detail of such an individual), you’d be well aware that a hypebeast is an uncontrollable animal feasting on whatever is ‘hot’ in materialism – mired in a cycle of ‘following’ and perhaps devoid of individual taste.
According to artist and sneaker customizer ROM The World, two sneakers that might’ve coerced the inner extreme hypebeast is the Air Yeezy 2 and the Nike Mag 2011; using his distinct style, ROM has created two awesome pieces of artwork titled the Yeezy 2 Hypebeast and Air Mag Hypebeast, in which he transforms the sneakers into rabid creatures ready to devour anything hype-worthy in sight. Do you agree with ROM’s assessment that the Mags and Yeezy 2s are the most hyped sneakers in recent memory? Check out full shots of his work below (it’s worth hypebeasting over) and let us know your thoughts in the comments below.