Aaron Hope 
Update: We’ve received notice that plans have changed and Atmos x New Balance 996 “Face Off 3” will not be releasing at UBIQ.
Those of us nursing serious suede and mesh addictions are already well aware of the increasing regularity of New Balance 996 drops as one of many reasons the brand who produces more US-made sneakers than any other company, is on the rise. An even more important factor in this recent surge has been the popularity of several superbly executed collaborations, which the atmos ‘Face Off 3’ 996s reminds us has been an established trend in Japan for the better part of a decade. Now comes word that one of the USA’s foremost NB purveyors will have a shipment in store this Saturday, January 19th, so have a closer look below and let us know if you’ll be in line at UBIQ.
