April 19, 2013 BY Aaron Kr.
When Nike Basketball unveiled the initial Elite Series last spring, a lot of eyebrows were raised in response to the high pricetags, but upon examination of what you were getting for your money, it became clear that these shoes were packing some next-level performance features. We sat down with designers Leo Chang and Jason Petrie prior to the release of the first Elites to really delve into what made the shoes so “elite” and why the product justified the hefty pricepoints. As we learned, every tiny detail of the shoes are analyzed, considered and upgraded using materials and technologies that could never make it onto the in-season models because of their high cost. The Elite Series lets these designers loose to do all the things they’ve always wanted to do on a basketball shoe, and the end result is the pinnacle of what’s been achieved to date in the basketball footwear genre.
For the Elite Series 2.0, the basketball design team went back to the drawing board to start preparing their guys for the 2013 postseason, looking to not only upgrade the in-season models, but to push the new boundaries that were broken on the first batch even further. Leo Chang has put in serious work on all three of these new P.S. models, so he was the perfect guy to talk to when it came to answering all our questions about the Elite Series. We recently chatted with Leo about the ins and outs of the new shoes, as well as the story behind the Superhero collection, news on some upcoming colorways, thoughts on the Kobe injury and the future of the Nike Elite Series. Keep reading for the full interview and plenty more info on the Elite Series 2.0, which is set to start hitting retail this weekend.
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