Nike LeBron Black Collection Display at Nike WHQ

August 14, 2013 BY

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LeBron James spent some time on August 13th traversing the Nike World Headquarters in Beaverton, OR by foot and by bicycle, making some pit-stops at a LeBron sand sculpture (yes, the Portland area has sand) and an interesting display inside the WHQ walls. Ten years of Nike LeBron greatness were up for viewing, with each of LBJ’s signature models individually encased along a straight line makeshifting a metaphorical road to the Nike LeBron 11. The entire set was in an all-black format – some of which we’ve seen before, some not at all, but all amazing. With two NBA Titles, two Olympic Gold Medals, four NBA MVPs, and a Dunk Contest Trophy already under the man’s belt, it seems timely for Nike to embark on a LeBron retrospective of some sort, and we can most certainly expect a story-line with the debut of the LeBron 11.

Like it or not, this interesting display brings us back yet again to the topic of the Nike LeBron Retro. If you compare the trajectory of the Air Jordan and the Nike LeBron, you’d realize that the two could not be more different. Air Jordans made their Retro debut in 1994 when MJ was thought to be done with the game, while LeBron James has shown zero signs of desire to hang ’em up earlier than usual. More importantly, the Air Jordan line was all about sleek and stylish design opposed to the Nike LeBron, which is revered for its robust innovative upgrades like Dynamic Flywire, Hyperfuse, full-length Zoom and much, much more.  So while it would be nice for Nike to celebrate ten years of LeBron in some way, is a bringback of the early models – namely the Air Zoom Generation that LeBron himself wore just a few days ago – the way to do it? There’s more to come for sure, so check out the video that LeBron James himself took for his IG followers and let us know what your expectations are for a LeBron Retro movement.



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