October 2nd, 2013 by Brendan Dunne
Jordan Brand defied all expectations in 2013 with the introduction of the Air Jordan III ’88, a retro release that at last brought the “Nike Air” branding back to that particular silhouette in its white/cement colorway. There had been retro models sporting that crucial detail a couple of times before, but they had been cut short as of 2001 and presumably tucked away for good. Now that Jordan Brand has been back to that well, even doing so to a much greater extent with this year’s lineup of Air Jordan 1 Retro High OG colorways, how far will they go? Is there another Air Jordan III ’88 release on the way? And would you approve of that heralded shoe coming back with the “Nike Air” in place where we’ve grown so accustomed to the Jumpman?
Speculation for such a release is nothing new. You’ll recall that talk of an Air Jordan III ’88 in “Black/Cement” mode first flared up back in February, when a shoe of that sort seemed to be tucked into an ESPN video chronicling the history of MJ’s footwear. Things went quiet after that, and it seemed like the “Nike Air” pair in those favorite colors wasn’t to be. Recently though a new sets of photos have been circulating on the regular, ones featuring what appears to be a freshly produced pair of the Air Jordan III ’88 in black/cement. Still, such samples can be tough to label as legit depending on the sources. But there’s one particular version that we can definitively present to you as the real deal.