The OG Sneaker Boutique and the Swoosh: History of UNDFTD x Nike

February 24th, 2014 by

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Any discussion of the world’s best sneaker boutiques must include Undefeated. The LA-based shop began back in 2001, before just about every shop that makes up today’s sneaker landscape. UNDFTD has gone on to become more than just the sneaker boutique originator while expanding their business to Las Vegas and Japan, and with a range of collaborative partners reading like a who’s who of major sneaker manufacturers, Eddie Cruz’ shop is indeed one of the most influential labels of the streetwear generation.

UNDFTD created its first Nike collabs back in 2002 as friends and family exclusives, but since then the availability has spread. The designs that have followed those original promos have given the store global recognition, and they even got in on the retro treatment usually reserved for established veterans with last year’s ‘Bring Back Pack’. UNDFTD has a couple of Lunar Force 1s dropping this weekend, so let’s go back through their collaborative resume with Nike to see how the partnership has grown over the years:

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Filed under: Air Jordan Basketball Collaboration Dunk Featured Nike Air Force 1s Nike Lunar Upcoming Sneakers

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