March 19th, 2014 by Aaron Hope
Which emerged first as a collectible, toys or sneakers? It would probably be the former given that people often wear shoes out, while toys and games often find a home at mom and dad’s even longer than the kids who’d played them. But in looking at some of the best sneaker collections it’s also clear that people have had some idea of these items’ enduring value for at least three decades. One partnership established over the last ten years represents the best of both worlds.
Japan’s Medicom Toy began collaborating with Nike Skateboarding in 2004 and their teamwork proved sufficiently successful so as to spawn four successors as well as the Nike Sportswear releases that followed. What’s interesting about these is that the colorways themselves are fairly muted, which leaves the shoe’s classic lines and the collab story featuring the Medicom iconography out on full display. Let’s take a look back now and chronicle the history of Medicom x Nike SB Dunk sneakers: