Sneaker News NINE@NINE: Asics Collaborations

May 13, 2014 BY

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The stateside profile of Asics’ various retro silhouettes has been on a steady rise for a number of years now. While their classic Gel cushioned runners definitely built the foundation for this, it’s no secret that the various collab partners who have chipped in with their special edition designs helped build up the brand’s lifestyle efforts. Quite a few of those pairs remain relatively obscure today though, seeing as how the era of their debut was a pretty different one for footwear enthusiasts. On top of that, the collaborators have historically skewed non-American, so the distribution of these sort of pairs was usually a bit harsh for Yankees. But it’s a new day for Asics in the US; more and more shops have them around and more and more of us are checking for them.

Of course you can’t mention the rise of Asics’ profile without mentioning Ronnie Fieg, who graduated from buyer at David Z to a full blown shop owner through his KITH venture, and has been a nonstop collaborator with Asics throughout. His creations over the years have acquainted plenty more American sneakerheads with the brand, and have no doubt helped their retail visibility thanks to the hype trickle down. But we want to go beyond those and touch on some of the Asics team ups from over the years that you may have forgotten. Hence this latest Sneaker News NINE@NINE compilation. The group leans towards the Gel Lyte III – but there’s no question that that’s the most frequently selected and widely beloved when it comes to Asics SMUs, so it’s only fitting to give it its proper due. Continue reading to see the Sneaker News NINE@NINE featuring Asics collabs and let us know in the comments if you’ve got a favorite of your own that wasn’t included.

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