June 26th, 2014 by John Kim
Kevin Durant had quite a busy day yesterday at the launch event for his new sneaker. The superstar MVP isn’t shy at all about partaking in all the hoopla, and its this level of personal access that makes KD such a likable star with the potential to be Nike’s most successful hoops athlete. On top of the media efforts , one-on-one interviews, and photo-shoots, Durant spent some time playing some ball with the local youth at Gaullaudet University as part of his community-building Skills Academy, where he revealed some of his most useful tricks on the court. Sneaker News was there for the entire process, and caught up with KD to talk about his newest shoe.
Durant’s been around for seven shoes already, so the process of designing a sneaker isn’t new to him. But KD’s vocal nature on the outcome his shoes speaks loudest with this particular model; the arrival of Posite material on his sneakers was a request he made directly to the brand, and he revealed that he initially disagreed with the design – meaning the KD 7 could’ve been a completely different picture. We touched on those topics as well as the “Weatherman”, how DC put Foamposites on the map, and much more, so check out the interview below.
Thanks to Kevin Durant and Nike Basketball.
Photography: John Kim for Sneaker News