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Though most assume that Kanye West and Pharrell Williams will lead the charge in this new adidas revolution, there are some, very few mind you, who believe in the power that is NIGO. His name might not resonate like his two counterparts in the Americas, but with regard to fashion and sneaker culture influence, he certainly ranks just as high if not higher than two thirds of C.R.S. (Child Rebel Solider). The fact of the matter is NIGO has a keen sense of what people want, how to create it, and most importantly, how to serve it to consumers in a way they can digest it, and adidas has capitalized on that with their triumphant new branding experience. The NIGO x adidas Originals collection releases tomorrow in its entirety, a surely critical release for adidas as it should indicate if their core audience follows their new direction, and also if their new fans will continue to grow fonder of their brand as it reaches deeper into their heritage. The collaborative ZX 500 is just one of the many drops tomorrow, so check them out below and let us know what you plan to cop for NIGO x adidas Originals.
Source: titolo
