John Kim 
Because of its futuristic design and innovative heritage, the annual unveiling of the Kobe signature shoe has built up to become one of Nike’s key product launches of the year. The Kobe 10, of course, is no different, as Eric Avar, Nike Creative Director and VP of Innovation, delivers yet another astounding basketball shoe for the world’s fiercest competitor in the sport. Kobe Bryant has nothing really to prove anymore, yet he attacks the court with an unconsolable rage – much like how Nike approaches the task of somehow creating a shoe that outperforms its predecessor.
The Kobe 10 is a total package that draws in key functional elements like an advanced traction pattern, Lunarlon cushioning, visible Zoom, Free tooling, and an engineered textile mesh upper. All of these features are packaged with the idea of transparency in mind, which defines Kobe’s will to succeed and leave a lasting mark in the twilight of his career. The launch colorway is a perfect example of that will; Kobe, while recovering from achilles surgery, took a 40+ foot dive into the a crisp blue pool in the wee hours of the night, which goes to show that he’ll do whatever it takes. The Kobe 10 “5 AM Flight” releases on Friday, February 7th, so get a first official look below and stay tuned for more.
Nike Kobe 10
Release Date: February 7th, 2015
