John Kim 
It all started in ’85, when Michael Jordan began etching into stone a legend that would be forever retold. Thirty years later, the brand has enlisted over fifty athletes that while not named Michael, are distinctively “Jordan” in every imaginable facet. For the 30th Anniversary, which is also referred to as the “Pearl” Anniversary, Jordan will embark on a year-long storytelling campaign highlighting their marquee basketball athletes, which include Chris Paul, Russell Westbrook, Kawhi Leonard, and more. In addition, the brand has special All-Star experiences in store beginning on February 12th and ending on Sunday, February 15th, so stay tuned to Sneaker News for ongoing updates on potential Jordans and other events.
