The growing appeal of sneakers to the female demographic is no accident. Brands have focused heavily on increasing exposure to that crowd, and with athletic shoes being embraced fully by the fashion world, brands like Nike, adidas, and Reebok are profiting from a previously untapped market. Silhouettes like the Air Max 1 and Stan Smith have already cemented their spots in most rotations, and it looks like the Reebok Ventilator has a shot at being the next “it” shoe for women thanks to some great GR releases and impressive collaborations with European stores and labels.
The sneaker itself fills the very basic needs; it’s slimmed down, lightweight, and much more comfortable than a pair of heels. Ma Demoiselle Pierre, a French accessory label, is the latest name to get thrust into the lady-friendly mix, and the silver plate on the tongue and unexpected lace-lock are just examples of what you can expect of Reebok continues to get in touch with the right partners. If the right collabs and sharp colorways continue, the Ventilator might be the shoe that your signifcant others keeps bugging you about.