Reebok’s going all in on the new ZPump running/training/do it all sneaker that was officially unveiled some weeks ago. The latest addition to the roster of the repositioned brand is Texans defensive guru J.J. Watt, who showed off his athletic prowess with a ridiculous box jump that measured 61 inches. After completing the feat, he comes through with the cliche pumping of the air bladder and hits us with the Mars Blackmon-esque “it must be the shoes” to announce his partnership with Reebok. Of course Spike Lee’s character coined the “It’s gotta be the shoes” phrase, but are you gonna tell the massive beast that he’s not being original? Check out J.J.’s jump and his Reebok Zpump below.