Nicki Minaj Gets Her Own Jordan Shoe

Before taking the stage (or court) at Barclay’s Center for the Jordan Brand Classic post-game show, Nicki Minaj gave her followers a sneak peek at what she would be wearing on stage. We knew she’d be rocking Jordans given the nature of her appearance, but what we didn’t expect was her own sneaker from the brand itself. It’s got a mid-top chukka style rife with vibrant and attractive colors that you’d see from Jordan Brand, but the partnership itself is a strategic move considering the female demographic is in their crosshairs. Your thoughts on this new partnership?

Source: nickiminaj