John Kim 
Instagram is obviously an immensely powerful tool, but brands have yet to get truly creative with the platform outside of running your typical hashtag campaigns, giveaways, and so forth. Nike ACG opened our eyes with their incredible ACG Mission Command, which periodically leaked out one small photo to reveal a clandestine location for select media/influencers to convene. Reebok’s taking a similar approach with an scavenger hunt of sorts surrounding their new Zpump called “Hunt for the Pump”. Each checkpoint of the hunt has its own Instagram account, with one of the photos featuring the Reebok Pump. That photo includes a tagged account, which is the next checkpoint of the journey. This hunt takes us all around key landmarks and neighborhoods of San Francisco, and if you happened to follow through, you might win a pair of Zpumps for yourself. Check it out here and let us know what you think about this giveaway.
