Watch These Sneakerheads Almost Buy Fake Jordans Because Of Hype

Most well-educated sneakerheads can spot a pair of fake or knock-off Jordans from far away, but we’re all susceptible to hype and peer pressure at some point. Extra Butter and Complex teamed up to test that theory by showcasing a bootleg pair of Air Jordan IIIs at the Lower East Side store, and while most of the keen shoppers are clearly resistant, some begin to falter when news of high resale prices and pressure from Extra Butter’s Alex and Complex’s Joe La Puma are put in play. See who falls for the hype in the Complex video below.