What’s the big deal with the new Chuck Taylors? Don’t they look the same? And if they do, why are they almost double the price of the original? Technology and materials – that’s why. The iconic Chuck Taylor is more than just a shoe – it’s American insignia. That said, Converse was brilliant for doing literally nothing to the exterior design of the shoe, because everything from the endless lace eyelets to the textures on the midsole speak directly to timeless fashion. Instead, the brand focused on the actual make-up of the shoe by introducing sturdier, premium materials for the upper and a full-length LunarLon outsole, so not only does the Chuck II maintain its identity, it actually upgrades the wearing experience. The new Chucks are priced at $75 for the hi-tops and $70 for the low-tops, with four color options of white, black, red, and royal blue being available for both trims. Grab a look at the entire octet of Chucks below and cop your pair on July 28th at retailers like UBiQ.