John Kim 
At the end of the day, the numbers won’t lie. But industry experts such as Matt Powell and others say that the “Kanye effect” only makes a mark in brand hype, not actual sales. The surge in Ultra Boost popularity after Mr. West rocked ’em a couple of months back should prove otherwise, and given the massive demand for Yeezy Boost colorways, there’s no question that adidas is on so many more radars than ever before. In comes adidas’ newest Tubular model, the Tubular X; while it doesn’t resemble either the 350 or 750 that much, it has that “slip-on” aesthetic with am emphatic ribbed construction on the midsole design. That said, the Tubular X should be a hit for those who find that Yeezy look appealing. This all-white colorway called “Circular” should be hitting stores soon, so stay tuned.
Source: footlocker
