Puma Deconstructs One Of Its Most Iconic Running Shoes

Taking one of their classic running silhouettes and giving it a more lifestyle look than ever, Puma presents the R698 “Soft Pack”. The famous ealy-90s tech runner is transformed with a more minimalist aesthetic, thanks to the deconstructed all-suede upper without the shoe’s original mesh and foam padding. With strategically place perforations, the suede upper is presented in black and teal colorways with a high-contrast white Trinomic-cushioned midsole below. The Puma R698 “Soft Pack” will release beginning on September 11th at finer Puma retailers globally.

Source: Hanon