One of the dopest projects of this year was started by Extra Butter, the movie-crazed group of creatives that spent the last twelve months releasing the most eccentric and unpredictable sneaker designs of any store doing work on the collab department. For an upcoming Saucony design, the NY-based retailer gave their social media following all the power in deciding the original concept and the details of the shoe, and just recently they revealed the first samples of this risky experiment through Periscope (still viewable right now). What do you think of the outcome so far? Check out the samples below and follow along the #EBFTP project on the Extra Butter Instagram.
Extra Butter x Saucony x You Here are two 1st Round Sample options of our #EBFTP Shadow 5000’s, inspired by “A Nite at the Drive-In “. Just as we’ve done with this whole process, we invite your feedback in the comments section as we are working to make adjustments where it’s needed to advance to a 2nd round sample. We’re extremely happy with how both options came out thus far, the quality is super buttery, and now the fine details are in your hands! If you missed our live unveiling via Periscope, log-on and follow @extrabutter as the session will be available for viewing for another 24 hours. Thanks all!