adidas Consortium Is Redefining Store Collaborations With “Sneaker Exchange”

In 2016, adidas embarked on the Consortium Tour, hitting all the best sneaker shops across the globe and releasing unforgettable collaborations, one after another. In 2017, adidas Consortium is taking the “store collaboration” a step further by pairing up retailers across different continents to work with the brand. This “Sneaker Exchange” concept will include Alife, A Man Maniere, Bodega, Colette, END, Foopatrol, Fruitition, Invincible, Juice, Kith, NAKED, Overkill, Packer, SlamJam, Sneakerboy, Sneakersnstuff, Social Status, Solebox, UNDFTD, United Arrows & Sons, Starch and Wish. Once again, adidas is giving the sneaker community a reason to keep focus fixated on the three stripes brand. We’ll bring you the latest on the adidas Consortium Sneaker Exchange once new developments surface; the first of the Sneaker Exchange is set to debut at Paris Fashion week.