Must be nice to be an adidas athlete these days, especially in the NFL. After seeing both the Yeezy 350 and 750 shoes be transformed into play-ready cleats, the Ultra Boost, perhaps the most popular adidas shoe of the 21st century, is getting the same treatment. While adidas stays mum regarding a release of the Ultra Boost cleat, we do know that the first-ever silver-colored Ultra Boost is slated to hit stores on February 16th at select adidas Running retailers. The expansion of colored Boost options is a surefire sign that the brand is paying attention to the consumer, and who doesn’t appreciate a brand that keeps its ear on the ground? Check out these yet-to-release Silver Boost packs flaunted by Dak Prescott, Josh Norman, and Deandre Hopkins, and keep your eyes peeled on social media because – who knows- an adidas Ultra Boost for this Sunday’s Super Bowl could be in the works.
Update: The Ultra Boost Silver Pack including the Cleat is releasing during Super Bowl Half Time on adidas.com.
These #UltraBoost cleats