NFL Stars Tease The Upcoming adidas “Silver Boost” Pack

Sneaker News February 4th, 2017 (updated)

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Ultra Boost Silver Boost Release

Must be nice to be an adidas athlete these days, especially in the NFL. After seeing both the Yeezy 350 and 750 shoes be transformed into play-ready cleats, the Ultra Boost, perhaps the most popular adidas shoe of the 21st century, is getting the same treatment. While adidas stays mum regarding a release of the Ultra Boost cleat, we do know that the first-ever silver-colored Ultra Boost is slated to hit stores on February 16th at select adidas Running retailers. The expansion of colored Boost options is a surefire sign that the brand is paying attention to the consumer, and who doesn’t appreciate a brand that keeps its ear on the ground? Check out these yet-to-release Silver Boost packs flaunted by Dak Prescott, Josh Norman, and Deandre Hopkins, and keep your eyes peeled on social media because – who knows- an adidas Ultra Boost for this Sunday’s Super Bowl could be in the works.

Update: The Ultra Boost Silver Pack including the Cleat is releasing during Super Bowl Half Time on adidas.com.