adidas Running And Refinery29 To Launch Digital Silent Auction For 50 Custom Ultra BOOST X Shoes
adidas has teamed up with women’s lifestyle hub Refinery29 to curate a collection of custom Ultra Boost X shoes designed by select artists across the nation. Featuring fifty different one-of-one designs, this “BOOST the Nation” collection will be auctioned off via a silent digital auction, an industry first, in conjunction with digital campaign platform Wyng. Those who are interested in obtaining these pieces and submit silent bids, and winners will be announced after the auction window closes on July 11th. All proceeds from this auction will benefit the Women Win organization.
Preview the full collection below and be sure to place a bid starting tomorrow here.
Adidas teamed up with Refinery29 to call upon female artists to customize the #UltraBoostX inspired by the 50 States. All fifty pairs will be available beginning on July 4th via a silent digital auction, with all proceeds going towards the Women Win organization. More details to come on SneakerNews.com.