Top Stories Of The Week: July 8th – 14th

July 14th, 2017 by

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It was as busy a week in the world of sneakers as any. A$AP Rocky shocked the world with his announcement that he’d be signing with Under Armour to bolster their lifestyle category. Of all the high fashion collaborations Rocky has been apart of in the past, this is definitely the most unexpected. Lonzo Ball continues to light up the NBA Summer League not just with impressive statlines, but with his shoe selections. He took a break from his ZO2 signature after a terrible first game, and has bounced back thanks to Kobes and Hardens. In other news, Kanye’s promise to make his Yeezy line more accessible looks to be a growing initiative, Cam Newton and Under Armour debuted their first signature sneaker together in Atlanta, and much more. Check out our favorite stories from a busy week in Sneaker News below and stay tuned for more updates throughout the weekend!

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