Reigning Champ’s Next adidas Boost Collaboration Releases This Friday

Update 8/24: The two footwear models in this latest Reigning Champ collection release on August 25th, not at the same time as the apparel on 8/4 as first reported.

One of the strongest collaborations in recent memory is undoubtedly the connection between Reigning Champ and the adidas Athletics category. This duo has put out one of the best Ultra Boost releases ever, and followed that up with an impressive sophomore effort as well as a stylish AlphaBOUNCE not long after. This Friday, adidas Athletics and Reigning Champ hook up once again to release two different silhouettes – the PureBOOST and AlphaBOUNCE – that feature a circular grey knit pattern and leather lining.

Alongside the shoes is a fresh collection of apparel, which can be seen in the preview video ahead. Both the Reigning Champ x adidas Pure BOOST and AlphaBOUNCE release globally on August 4th.