August 7, 2017 BY Sneaker News
The Weeknd and Puma are set to release the singer’s first signature shoe, the Parallel, on August 24th for $220. With a thick sole and a boot-like structure, the Weeknd’s Puma shoe is “neither over-the-top nor unattainable”, according to Puma Global Director of Brand Marketing Adam Petrick. Instead of going the technical/innovation route, Puma and The Weeknd are opting for more classic styling and materials as made evident by the suede/leather materials, the ankle-high lacing, and extremely minimal aesthetic; this formula of keeping things simple with a signature touch has proven to be wildly successful for Rihanna’s FENTY line with Puma.
Select retailers such as KITH and Barney’s New York will release the Puma XO Parallel in white on August 24th; a release date for the olive colorway has not been disclosed.