The Under Armour Curry 4 made its big debut during the 2017 NBA Finals, a platform so big that it garnered the biggest TV ratings for an NBA Finals since Michael Jordan’s final appearance in 1998. As one of this year’s most anticipated sneaker releases, the Curry 4 has been getting steady exposure on the feet of Steph Curry in his Asia tour, TV commercials, and even on the golf green.
According to Michael Porter Jr., the consensus #1prospect for the 2018 NBA Draft, the Curry 4 in white/black will release on October 17th. Given his chummy relationship with Steph, it’s possible that Under Armour is courting the Missouri Tiger as well.
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