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Concepts and adidas To Open Store In Boston

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Concepts, the Cambridge-based sneaker retailer that has reached levels of world recognition, has joined forces with German sportswear brand adidas to open up a brand new retail store in the heart of Boston, MA. As this is a joint venture between shop and brand, you can expect the prime service of the Concepts team with the latest and greatest that adidas has to offer.

To celebrate the store opening, Concepts and adidas are launching a three-day city-wide experience of some sort, with a select few being able to participate in the grand opening of the store. More details are to come on Concepts Instagram.