Ben Felderstein 
Epitome, an Atlanta-based footwear retailer is teaming up with Reebok for a women’s exclusive Instapump Fury collaboration. The shop and the brand are rolling out an extensive campaign inspired by the evolution of the woman based on the ideals of transparency and futurism. The most dynamic feature of this shoe is a translucent delta symbol on the toebox which is said to represent transparency, intuition, and progression. The insole features Eptiome’s take on Leonardo da Vinci’s “Vitruvian Man” drawing with their own Vitruvian Woman. This collaboration will be available in New York this Thursday exclusively at the Epitome x Reebok pop up shop experience at 245 West 14th Street and at Epitome in Atlanta on Saturday.
