752844

Pharrell Reveals Upcoming adidas Boost You Wear Sneaker

Pharrell Reveals Upcoming adidas Boost You Wear Sneaker

adidas is ready to release its first-ever Boost You Wear sneaker this weekend in the form of the black/white LVL-1 basketball sneaker, but that’s only the start of this remixed cushioning unit built off the brand’s mid-late 90s creation. Pharrell took to Instagram to reveal a new BYW model that features wild rasta-inspired colors with a knit upper and the bulbous Boost-laden cushioning unit, and it might release in February at adidas’ 747 Warehouse St. event that’s taking place during All-Star Weekend.

Boost You Wear is an extension of Feet You Wear, a cushioning system that debuted in the mid-1990s; it is instantly recognizable for its chunky design. adidas has added Boost foam cushioning to re-tell the story, and it is expected to have heavy presence in 2018.

Pharrell Adidas Byw 747 Warehouse

Latest News

Ronnie Fieg Teases New Kith x New Balance 990v4

2025 only reinforced Kith’s status as one of the sneaker world’s premier collaborators. Ronnie Fieg’s imprint delivered standout projects across multiple brands, including adidas, Nike,...

by Andrew Rizzo 25 minutes
37

Air Jordan 3 “ACG” Sample Has Appeared

A crossover episode? As we noted at the time, the Air Jordan 3 “We Outside” pitted two disparate sides of the Nike, Inc. empire against...

by Matt Varga 55 minutes
87

The Nike Air Force 1 Low Tries On Denim

Denim footwear is back (as if it really ever left.) Brands like the Three Stripes outfitting their core models in the hardy fabric add to...

by Matt Varga 15 hours
290