Ben Felderstein adidas’ 747 Warehouse St. space was one of the spectacles of All-Star weekend. With musical highlights and exclusive sneaker releases, it was perhaps the brand’s most successful activation in history. Highlighted by performances from N.E.R.D., Kid Cudi, and Kanye West, guests were also treated to a celebrity game between Team 2 Chainz and Team Snoop Dogg on a court dedicated to Pharrell’s Hu series. Festival goers were treated to other incredible experiences, from witnessing the manufacturing process of Futurecraft, to testing out basketball footwear in a live simulation game. Wristbands allowed for customers to swipe-in at stands to enter raffles for exclusive sneakers the likes of the BAPE x Dame 4, and the Parley x Ultra BOOST Mid – avoiding any chaotic crowds or riots. Check out some detailed imagery from the immersive 747 space below, and tell us how your experience went if you were in attendance.
Source: highsnobiety
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