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adidas Unveils New Footwear For The Upcoming Boston Marathon

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adidas’ next running innovation – dubbed the adiZero Boston 7 – is a neutral trainer that takes inspiration from existing Three Stripes silhouettes with added comfort and support. In honor of the Boston Marathon, it boasts the official colors of the Boston Athletic Association with its Unicorn mascot placed on the heel, and its official B.A.A. logo on the tongue. Its removable sockliner comes adorned in Boston landmarks that make the city one of the most recognizable in America.

adidas’ latest engineered mesh is placed on the forefoot which allows for more breathability without compromising the sneaker’s support – aiming to improve the athlete’s speed and making him or her more versatile. “Becoming faster is an incremental, painstakingly detailed process and that insight was the inspiration behind every design detail,” Jim Jennings, running category director for adidas sad. “The new adizero Boston 7 is for the discerning runner who demands consistency, credibility and craftsmanship.”

Pairs will be available for $120 USD at adidas.com on March 23rd, and will arrive at the Boston Marathon adidas RunBase on April 13th. Other colors of the newest adidas running sneaker are also expected in June. For now, enjoy an in-depth look below and tell us what you think.

adidas adiZero Boston 7
Release Date: March 23, 2018