Personalization and customization are all the rage in the world of sneakers right now, and Nike is giving female sneakerheads a chance to get creative with a new take on the classic Air Max 1 that features branded patches. At first glance, the shoe is simple: an all-white Air Max featuring premium tumbled leather … but it’s more than that. Dubbed the “1-100,” the shoe comes equipped with a wide variety of interchangeable branded patches and Velcro strips on the tongue/heel so enterprising wearers can customize the shoes to their liking, similar to 2015’s military-inspired Air Max 1 “Patch” pack. Look for them to arrive on Nike.com soon as they’re dropping this Tuesday, May 1st in at atmos and other retailers in Japan.
Updated July 3rd, 2018: The Nike Air Max 1-100 releases on July 6th on Nike SNKRS.
Nike Air Max 1-100
Japan Release Date: May 1st, 2018
Nike SNKRS Release Date: July 6th, 2018
Color: White/White
Style Code: AQ7826-100