Sneaker News Nike’s push towards digitally connecting its footwear and apparel to consumer experiences will play a major role in shaping the company’s future and just two weeks ago, Nike launched the NikeConnect Air Force 1, a shoe that promises to unlock certain exclusive opportunities to purchase product. Today the first of such opportunities has launched in the form of “The Choice”, giving those who are linked through NikeConnect a first-come-first-serve chance to purchase the atmos x Nike “Animal Pack 2.0”. The shoes will be available at 12 PM EST exclusively to NikeConnect members. “The Choice” suggests that other big-ticket footwear releases will be made available, so if the opportunity to purchase a pair of the NikeConnect Air Force 1 presents itself, don’t pass.
Update: Links to check your access for the Animal Pack 2.0 Air Max 1 and Air Max 95.
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