Ben Felderstein New York City is known as the city that never sleeps for good reason. When the rest of the world is dormant, there are thousands of New Yorkers pounding the pavement of the concrete jungle at their favorite watering hole until the sun comes up. After a long night of drinking and partying, where does a local go to satisfy their fourth meal craving? Their closest neighborhood bodega of course. A drunken hello to the friendly man behind the corner, the warm embrace of a delicious chopped cheese, and a satisfying pop of the top of a Snapple bottle are all one needs to feel right at home. To pay homage to these NYC staples, adidas has created a multi-color Ultra BOOST that represents the colorful melting pot of the metropolis’ streets as well as the vast array of choices one can find inside their local bazaar.
Following a special – and very limited – New York-exclusive activation with the help of hip-hop and culinary superstar, Action Bronson, these colorful Ultra BOOSTs are ready to touch down at retailers. A black midfoot cage and heel counter add stability to this exuberant Three Stripes selection while a full length stark white BOOST midsole provides consumers with the comfort one has come to expect while wearing one of the German Sportswear brand’s products. Pairs have arrived early at select retailers the likes of SNS, but the official release of this adidas Ultra BOOST for Gotham will go down on September 4th.
adidas Ultra BOOST
Release Date: September 4th, 2018
$180
Color: Core Black/Carbon S18/Ash Silver F18
Style Code: CM8110
adidas Ultra BOOST “NYC Bodega”
- SNS Available
- adidas 3am ET
- Finish Line 10am ET
