JJJJound Teases Upcoming Reebok Classics Collaboration

Montreal-based internet moodboard turned full-fledged design studio JJJJound is known for their elegant, essential takes on footwear, apparel, and accessories — and their latest collaborative project appears to be the Reebok Club C. Having already lent their refined aesthetic to upgraded versions of the Vans Old Skool and the New Balance 990v3, lead man Justin Saunders and his team have now added just a little extra refinement to Reebok’s 1985 tennis classic. Although only a single teaser image has been revealed, the shoe features a luxurious tumbled white leather with an eggshell tongue and JJJJound’s signature text branding in black on the midfoot panel. As the studio’s past footwear projects sold out almost instantly, this pair is sure to be wildly popular as well — so take a first look at the new collaborative kicks from the Canadian creatives below, and stay tuned for a May release on their webstore.

Images: jjjjound/paullabonte