The Jordan Proto Max 720 Appears In A Tonal “Crimson Tint”

Ross Dwyer May 7th, 2019 (updated)

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Although most colorways of Jordan Brand’s new Proto Max 720 have veered towards either the stark or the technical side of the spectrum, the Air-equipped sneaker is now set to take a walk on the summer-ready side with a refreshing new “Crimson Tint” makeup. From the ripstop base to the technical straps and overlays, the entire upper is drenched in the pinkish tone, while branding is kept to a minimum to ensure that the compelling design receives the attention it deserves. Moving down below, the Air Max 720-style cushioning unit is sandwiched in between a midsole and outsole that opt for slightly lighter crimson hues, adding a welcoming layered effect to the lower half. Clearly created for all summer events from the cookout to the beach, you can look for these new Proto Max 720s to release on Nike.com and at select NSW stockists soon, with a retail price of $200 USD.