Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Travis Scott x Air Jordan 1 Officially Releases On May 11th

Jordan Brand has made it official: The Travis Scott x Air Jordan 1 officially releases on May 11th on Nike SNKRS and select retailers worldwide....

By Sneaker News April 30, 2019
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PJ Tucker Reveals The Trophy Room x Air Jordan 5

Reigning NBA sneaker champ PJ Tucker of the Houston Rockets likes to flex rare and unreleased sneakers — both on his Instagram and on the...

By Ross Dwyer April 28, 2019
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Trophy Room x Air Jordan 5 Revealed; Shop To Relocate This Summer

Michael Jordan’s son Marcus has another collaboration with the family brand lined up as first images of an Air Jordan 5 has appeared. Featuring a...

By Sneaker News April 24, 2019
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Supreme x Air Jordan 14 Collaboration Rumored To Release In Two Colorways

The Air Jordan 14, the last shoe worn by Michael Jordan during the Chicago Bulls era, is about to get a jolt of excitement thanks...

By Sneaker News April 23, 2019
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First Look At The Patta x Air Jordan 7

Nike and Patta have been working together for well over a decade, but 2019 is set to mark the first time the Amsterdam-based sneaker and...

By Ross Dwyer April 21, 2019
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Travis Scott Gives An Up Close Look At Upcoming Air Jordan 6 Collaboration

La Flame’s hot streak has cooled down a bit as the Houston-based superstar rapper/entertainer has taken a much-needed hiatus from the stage after his epic...

By Sneaker News April 18, 2019
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First Look At The fragment design x Air Jordan 3

fragment design head Hiroshi Fujiwara is one of Nike/Jordan Brand’s most esteemed and longest-tenured collaborative partners, and he recently debuted a never-before seen fragment x...

By Ross Dwyer April 8, 2019
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