John Kim True Dunk nuts don’t need to think too hard when pressed with naming some of the best issues of all-time. Before the fat-tongued SB era, Nike dropped a series of awkward colorways built with buttery suede uppers known as the “Ugly Dunkling” Pack, and while the “Viotech” wasn’t officially part of that set, they’re commonly associated with one another due to their similarities is composition. Over the years, Viotechs (which is the shade of purple on the heel and sole) have always been a fan favorite and back in 2013, Nike actually re-issued the shoes to boutiques (a GS-exclusive followed in 2015). The shape was off and the suede was too stiff to be comfortable as the originals, but they were still scooped up with relative ease and resell prices never went above $200.
That is, until Virgil Abloh was spotted with them on the ‘gram. As attention began swaying in the direction of the Dunk thanks to the Off-White founder and Travis Scott, pairs of the colorful wonders (both the 2013 and the originals from 2002) began skyrocketing in price (there’s one pair at Stadium Goods for $1,249). Instagram flippers were cleaning and stuffing beaters and peddling them to hypemongers for $350 with mind-boggling ease. The Viotechs are great shoes, but they’re not worth the high resell prices because part of its charming identity was its attainability and the fact that not everyone wanted them. They’re just another cult hit that became religiously sought after, and Nike’s answering the prayers – and cashing in big. Expect these to come back this Fall season.
Updated October 23, 2019: The Nike Dunk Low SP “Viotech” is releasing on December 10th (via @pyleaks)
Nike Dunk Low SP
Release Date: December 10th, 2019
Color: Viotech/Viotech
Style Code: CT5050-500
