It’s all about the love of the game. Basketball has paved the way for real-life superheroes of past and present and is a strong pillar of our culture. This undeniable connection between the sport and the sneaker world is why we’re proud to announce that we’ve officially partnered with Wilson Basketball. Born from our shared love of the game and respect for the Wilson brand, we’ve joined forces to elevate their presence in the game. Through this collaborative partnership, we’ll provide our own unique creative direction and perspective of the game while concentrating on the growth of Wilson’s brand – all in an effort to generate a real conversation within the basketball community.
An exciting level to this partnership is the forthcoming launch of limited edition products and special projects. We’re starting with a collaborative set of Sneaker News x Wilson Basketballs in limited quantity and for our own friends and family. Moving forward, we will be working closely with a hand-selected group of artists, creatives, and brands that live and breathe hoops culture in their own distinct air. Keep an eye out for these special projects as our partnership takes shape into 2020.
To commemorate our partnership, we will be giving away two Friends & Family sets that include our custom designed basketball, a cynch bag, a basketball stand, and one miniature ball exclusively on our Sneaker News Insider platform this Thursday, October 24th at 3:45 PM ET.
Following the giveaway, we will be releasing a very limited number of Sneaker News x Wilson miniature basketballs on October 31st, 2019, available exclusively on our Sneaker News Insider platform at 3:45 PM ET. The miniature basketballs will be free of charge – just pay shipping.
Stay tuned to our Instagram Stories and Twitter for details.