Updated: DIOR x Air Jordan 1 Revealed

Sneaker News June 25th, 2020 (updated)

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Today in spicy sneaker rumors is the swirling report of a collaboration between Jordan Brand and French fashion house Dior. While this is just provocative hearsay at this point, the rumblings are that the silhouette in the spotlight is the Air Jordan 1 (no surprise there) and that they’ll be limited to just 1,000 pairs at $2,000. If that is indeed the case, we could be in for the most luxurious and premium Air Jordan 1 ever made. Quick math also tells us that an easy $2 million in gross revenue will be generated if this partnership goes down, although we’d love to see it extended beyond one model and into a full range of apparel. Dior’s all-over-print of its classic logo, seen in the popular B23 Hi Top, could possibly be a jump-off point in terms of a design concept, although it would most certainly be intriguing to see what the design teams of each respective label will concoct. Collabs between sportswear and high-fashion is certainly not out of the ordinary; read more about the upcoming Prada adidas shoe.

UPDATE 6/25/2020:
The Jordan 1 Dior Raffle is currently live now. Find it at Capsule.Dior.com.

UPDATE 6/22/2020:
More information has been revealed regarding the Air Dior collection. Expect the apparel to drop July 8th and the shoes to follow via an online release.

Updated December 3rd: The Dior Jordan 1 has been revealed by Nike. The shoes will release in April 2020.

Updated January 20th: Dior, after taking part in Paris Fashion Week, revealed an accompanying Air Jordan 1 Low as well as an entire set of apparel — all going out to select Dior shops as well as a few pop-ups.