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Sneaker News And New Era Team Up For 100th Anniversary Friends And Family Drop

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One of our key focuses for the new year and the new decade is to give back to you. At the center of our mission is SN Insider, our new platform dedicated to exploring fun, exciting, and authentic partnerships – all in an effort to repay our audience for its loyalty. We already have several goods lined up for 2020, but today we’re thrilled to announce our next friends-and-family exclusive with New Era, the unparalleled authority in headwear.

For one hundred years, the brand built by Ehrhardt Koch has evolved into one of the most globally recognized lifestyle brands, delivering hats for sports fanatics while expanding its breadth in the world of streetwear. In 2020, the global brand is celebrating its astounding 100th Anniversary with a curated series of special projects and cultural events including collaborations with the likes of Helmut Lang, Yohji Yamamoto, and Daniel Arsham, while an immersive exhibit at their neighboring Buffalo History Museum is scheduled to open this Fall.

As part of our SN Insider initiative, we were fortunate enough to work with New Era for a friends-and-family edition of the 9TWENTY cap inspired by a colorway with major significance in sneaker history. Hits of Infrared on the logo strap-back, an array of reflective accents, and a black base call back to a classic from 1991 – a personal favorite of the Sneaker News staff. A limited number of these hats will be available exclusively through our SN Insider platform, compliments of New Era and Sneaker News (just pay shipping fees). We’re absolutely honored to be part of the festivities, so we’ll follow up with exact details on this offer soon. For now, enjoy this first teaser and sign up for exclusive access here.

To stay updated on what New Era has in the works for their incredible 100th Anniversary, tune in to their Instagram.

Updated [02/25/20]: You can sign up for exclusive access to our Friends And Family hat here.