Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Official Images Of The UNION LA x Air Jordan 4 “Guava Ice”
This past Saturday, UNION Los Angeles delivered their highly anticipated second chapter of footwear and apparel collaborations with Jordan Brand. Some prevailed and picked up...
Detailed Look At The Titan 22 x Air Jordan 23
Titan 22, the leading specialty basketball store in the Philippines, first had their upcoming Air Jordan 23 collaboration revealed to the public last week. Teased...
UNION LA Models Jordan Collaboration With “Hustle and Motivate” Cosplay
This year, UNION LA and Jordan Brand have undoubtedly outdone themselves, going to great lengths to both promote their collaboration as well as give back...
Titan22 x Air Jordan 23 To Release In Late 2020
The Nike umbrella’s relationship with retailers has gradually become more intimate in recent years, the brand proffering a handful of boutiques and national chains the...
UNION LA And Jordan Reveal Full Collaborative Apparel Collection
After the reveal of their four-part footwear roster, UNION LA and Jordan Brand have finally proffered a detailed look at their expansive collection of apparel....
Union Los Angeles And Jordan Collaborate On Four Shoe Collection
West coast boutique UNION LA surprised suddenly with their Air Jordan 1s quite a bit back, both colorways replete with vintage ethos. For Fall/Winter ’20,...
Supreme x Air Jordan 1 Inspired By 2003 SB Dunks Rumored For 2021
With the return of the SB Dunk, many would assume the brand and its many collaborators would simply retrace past steps, revive the icons that...